Personuppgiftspolicy (English)

ADDI Medical operates under one purpose: improve the patient’s health and wellbeing. How? By connecting health care and self-care via data-driven patient involvement.

We believe health care can be more efficient and accessible. One way is by enabling patients to daily generate data and communicate this data with their healthcare providers.

At ADDI Medical, we have long experience from leading national and regional eHealth projects, performing informatics research and from being serial entrepreneurs. We have now packaged our collected knowledge and experience into HOPE Platform.

In HOPE Platform, the user can communicate and collect patient-generated data in a variety of ways. For example, our platform supports eForms, messages, requests, sensors, devices, notifications, etc.

From our perspective, the solutions we offer should have been on the market decades ago. We focus on ethical and legal issues, keeping the individual’s integrity and healthcare information safe.

If you want to know more, don’t hesitate to contact us!

We commit to protect and respect your privacy. We want you to feel safe when we process your personal data. This privacy policy explains how we collect and use information about you when you visit our website,, and when you contact us.

We have tried to keep this privacy policy as simple as possible, but please let us know if you are not familiar with some of the terms or have any other questions.

1. Who is responsible for the processing of your data?

ADDI Medical AB, Swedish company, org. nr. 559066-1608 (”ADDI Medical”,“we”, “our”, “us”) is responsible (data controller) for the processing of your personal data described herein. Please do not hesitate to contact us if you have any questions regarding your personal data. You can email us or contact us at:

Företagsnamn: ADDI Medical AB
Organisationsnummer: 559066-1608
Gatuadress: Svärdvägen 25B
Box 24140
Postort: 182 33 Danderyd

2. Data protection officer

We have appointed a data protection officer who helps us ensure that we process your personal data in a correct and lawful manner. You can contact our data protection officer by sending an email to

3. How do we collect your data?
Personal data we collect about you.

We use cookies and similar technologies on our website, e.g. to collect certain information about your device, to review and keep statistics about the use of the site, etc. Even though we do not normally use this data to identify individuals, sometimes individuals can be recognized from it. You can read more about how we use cookies.

Personal data you give to us.

Normally, we do not collect any other personal data about you unless you choose to share your information with us. For example, you may share personal data when you email us, subscribe for our newsletter or submit your data through any of the web forms on our website.

4. What types of personal data do we process?

We may collect and process the following categories of personal data about you:

  • Contact details. When you contact us, you may provide us with your name, email address and phone number.
  • Browser and device data. When you visit our website, we collect certain information about your device (e.g. information about your web browser, IP address, time zone) and some of the cookies that are installed on your device. When you browse our website, we will also collect information about the individual web pages that you view, what websites or search terms referred you to our website, and information about how you interact with our website. Even though we do not normally use this data to identify individuals, sometimes individuals can be recognized from it.
  • Web forms. You will find web forms on our website where you can submit your information. For example, you can submit your contact details and ask that we contact you.
  • Messages and communications. You may share personal data when you contact us, e.g. contact details, employer, job title, etc. We will also collect relevant information about your interactions with us, e.g. the date, time, method of contact and subject of the conversation. Since email communications are not always secure, we encourage you not to include any sensitive data in your emails.
5. How do we use your data?

We will process your personal data for the following purposes and based on the following legal bases:

  • To communicate with you. When you contact us, we process your contact details and messages based on our legitimate interest of communicating with you and answer the incoming correspondence we receive.
  • To promote our services (direct marketing). With your consent, we will use your name and email address to send you periodic newsletters, information about our services and invitations to events. You have the right to withdraw your consent at any time. You can opt-out from direct marketing by following the instruction in each marketing email from us.
  • To improve and optimize our website. We will process your browser and device data for our legitimate interest in improving and optimizing our website (e.g. by generating analytics about how you and others browse and interact with the site). For this purpose, we will not analyze your data on an individual level, all processing will be done on anonymized or pseudonymized data.
  • To protect our legitimate interests. We will process your personal data when necessary to protect or exercise our rights or business interests, e.g. to defend us against claims from you or third parties. The legal basis for this processing is usually to pursue legitimate interests.
  • To meet legal requirements. We will process your personal data when necessary to comply with our legal obligations under laws, court rulings or other appropriate legal mechanisms, e.g. to respond to lawful requests by public authorities.
6. How long do we keep your personal data?

How long we need to keep your data depends on the context and cannot in all cases be specified in advance. When we no longer need your data, we will either delete or anonymize it. We regularly review our need to keep your data, taking into account the applicable legislation.

  • Contact details and messages. Normally, we will process your contact details and messages for as long as motivated by the context, to respond to and handle your messages.
  • Browser and device data. We keep browser and device data up to 30 days after collection.
  • Direct marketing. We will process your contact details (e.g. name and email address) for marketing purposes until you unsubscribe from our mailings.

We may keep your personal data longer where necessary to comply with our legal obligations. We may also keep certain personal data during relevant liability periods.

7. Who can access your data?

We will never sell your data. However, sometimes we share your information with trusted third parties. For example, your personal data will be shared with:

  • Our employees. We share your personal data with our employees. However, we will restrict access to those of our employees who need your information to perform their jobs.
  • Service providers. We will share your personal data with our service providers who help us provide our website to you or supply other IT services to us which require the processing of personal data. Most of our service providers act as our data processors and may only process your personal data in accordance with our instructions, or to fulfil their legal obligations.
  • Public authorities. Legal obligations may require us to share information about you, e.g. to respond to lawful requests from law enforcement agencies, regulatory agencies, and other public and government authorities. Such authorities are data controllers for their processing of your personal data.
  • Legal process. We may disclose personal data about you to courts, legal advisors and other parties when needed in connection with a legal process, e.g. to enforce our terms and conditions or to protect our rights.
8. Where do we store your data?

We always strive to store your personal data within the EU/EEA. However, your personal data will in certain situations be transferred to and processed outside of the EU/EEA.

Please note that privacy laws in countries outside of the EU/EEA may not be the same as, and in some cases may be less protective than, privacy laws in your country. However, we will ensure that your personal data is processed safely and that adequate safeguards (e.g. EU standard Model Clauses and Privacy Shield) are in place to protect your personal data.

You can always contact us for more information about the applicable safeguards.

9. What are your rights?

Where applicable to you, you have the following rights in respect of our processing of your personal data

  • Right to object. You have the right to object to processing based on legitimate interest. You can contact us for more information on the balance test that we have made. You also have an absolute right to object to direct marketing.
  • Right to access and transfer your data. You have the right to request a copy of the personal data we process about you, together with additional information on how the data have been collected, processed, shared, etc. You may also have the right to transfer your personal data to another data controller.
  • Right to rectification. You have the right to correct inaccurate or incomplete information about yourself.
  • Right to erasure (‘right to be forgotten’). You have the right to request that we delete personal data about you.
  • Right to restriction. You have the right to request that the processing of your personal data should be limited until inaccurate or incomplete information about you has been corrected, or until an objection from you has been handled.
  • Right to withdraw your consent. You may at any time withdraw any consent you have given us. However, please note that it will not affect any processing that has already taken place.

Want to exercise your rights? Please contact us at: You can also contact our data protection officer at

10. How do we protect your personal data?

We want you to feel confident about providing us with your personal data at all times. We have taken appropriate security measures to protect your personal data against unauthorized access, alteration and erasure.

Should a security breach occur that may materially impact you or your personal data (e.g. risk of fraud or identity theft), we will contact you to explain what action you can take to mitigate potential adverse effects of the breach.

11. Complaints

Should you feel that we have not complied with our obligations regarding your personal data, please let us know, and we will do our best to make you happy again.

You may also raise your concern with Datainspektionen (the supervisory authority in Sweden) or with the supervisory authority in the country where you live or work.

12. Cookies

What Are Cookies

As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer, to improve your experience. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or ’break’ certain elements of the sites functionality.

How We Use Cookies

We use cookies for a variety of reasons detailed below. Unfortunately in most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.

Disabling Cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of the this site. Therefore it is recommended that you do not disable cookies.

The Cookies We Set

  • Site preferences cookies
    In order to provide you with a great experience on this site we provide the functionality to set your preferences for how this site runs when you use it. In order to remember your preferences we need to set cookies so that this information can be called whenever you interact with a page is affected by your preferences.


Third Party Cookies

In some special cases we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.

  • This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.
    For more information on Google Analytics cookies, see the official Google Analytics page.
13. Links to other websites

Our website may contain links to other websites. Even though we aim to only link to reliable websites, we do not control the content or information practices on them. We encourage you to review the privacy statements of any such other websites.

14. Changes in this privacy policy

We may update this privacy policy to reflect changes in our collection and use of personal data. We will inform you of any noteworthy changes (e.g. by email) but also recommend that you review this privacy policy from time to time. We will indicate at the bottom of this privacy policy when it was most recently updated.

This privacy policy was last updated: [2020-10-18]

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